Blog Post Series 1

Packaging Color = Healthy Energy Bar?

Whenever you go to the grocery store, do you give particular attention to the packaging of goods before you buy them?

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Sometimes, we do this to check whether a particular product still looks fresh or worn out.

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However, some researchers found that the color of the packaging of a product contributes to our perception of the healthfulness of a product, which then influences our behavior in buying the particular product. A study conducted by Lotz (2016) suggested that the color of the packaging has an effect on the perceived healthfulness of energy bars, in particular.

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The results of the study revealed that participants perceived the green energy bar as being the healthiest out of all 7 colors that were presented. Furthermore, the color yellow was perceived as the 2nd healthiest while the colors orange, blue, and brown ranked third.

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One thought on “Packaging Color = Healthy Energy Bar?

  1. Pingback: Blog Post Series 1: Art and Visual Communication | Shookt

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