Here’s how Gestalt principles make you pay attention to ads (whether you like it or not)
Blog Post Series 1

Here’s how Gestalt principles make you pay attention to ads (whether you like it or not)

In a contemporary world, we are constantly bombarded with different advertisements through our mobile devices and television screens. Personally, I usually encounter ads when watching videos on YouTube or scrolling through my Facebook feed. Some ads I can’t help but watch while some unfortunately are ignored through the ever useful ‘Skip’ button. So, why do … Continue reading

Blog Post Series 1: Art and Visual Communication
Masterlist

Blog Post Series 1: Art and Visual Communication

We are Psychology 135: Sensation and Perception students! For our first blog post series, we are featuring recent studies on perception in art and visual communication design. Gestalt in Advertising – Skip ‘skipping’! Discover how Gestalt principles make you pay attention to online advertisements (whether you like it or not) Gestalt Principles in Nation Branding – It … Continue reading